伤痕我心

欧洲豪门的亚洲行正在进入新的阶段。    JERUSALEM -- It's a far cry from the usual hustle and bustle, so typical of Jerusalem's Old City.The steps of the Damascus Gate have been cleared out. Gone are the fruit and sumac vendors. And inside the Old City: rows and rows of shops have shut down."This is the worst days we've ever seen in our lives. Even when the corona[virus] was here it was better than this," said Adnan Jaffa, who runs the Jaffar Sweets shop. "Because of the war ... the situation. In five minutes we're going to close because there is nothing to do."For those who know the Old City, it's an eerie place to be. Even the Church of the Holy Sepulchre -- where Christ is believed to have been buried and resurrected -- was empty on Sunday but for a handful of worshippers. It felt like we were being given a private tour of one of the world's holiest and most visited sites.Ehab Barakat, who was cycling through the deserted Old City, was one of the few customers out there on the city's streets.Asked about the increasing tensions, he said: "We hope it will be quiet."He added, "This is the time to be united. One."But the latest cycle of violence has come has no surprise, he said."The new government of Israel … you would be stupid if you would not guess what is going to happen. And we are not stupid. We were just waiting for the time.""The people get so tied … like a balloon. With a lot of air inside. And then it will…"His English may have failed him -- but it seemed clear what he meant.Israeli police now stand at the entrance to the Damascus Gate, occasionally searching young men. Orthodox Jews occasionally wander through the Old City to worship at the Western Wall. But there is none of the fervour which people associate with Jerusalem. It's been replaced by a strange quiet.In the words of Abushadi Sinjlawi, another shopkeeper we found closing early for the day, "The city is under lockdown."But away from the eerie quiet and melancholy atmosphere in the Old City, the situation is tense. Jerusalem is said to be the most heavily policed city in the country, and that will likely remain the case as the war in the south rages on.Checkpoints have been set up across East Jerusalem. And videos are spreading online appearing to show the harassment of Palestinians at the hands of the police. Cars are being stopped and searched. There are videos of apparent police beatings. In sporadic, individual incidents where locals have clashed with police, the response appears to have been brute force.Already at least 50 Palestinians have been killed in East Jerusalem and the West Bank since the war broke out -- that's more than the highest ever monthly total since the UN began keeping records in 2005.。

二 | 过去，季前赛和球星见面构成了海外巡回的主要内容。如今，俱乐部需要回答更多问题：一场比赛结束后，如何继续维系与当地球迷的关系；社交媒体、本土商品和线下活动如何形成长期运营；青训合作又该如何摆脱短期交流，真正留下人才、体系与经验。对于拜仁慕尼黑而言，中国市场一直是其国际化战略的重要组成部分。2016年，拜仁在上海成立中国办公室，成为首家在中国内地注册公司的欧洲足球俱乐部。此后，俱乐部持续运营本土社交媒体、球迷活动和商业合作，并通过太仓足球学校、人才选拔等项目参与中国青少年足球发展。2026年夏天，拜仁将时隔近20年再次来到中国香港，在启德体育场与阿斯顿维拉进行季前赛。亚洲行开始前，体育产业生态圈参与了拜仁慕尼黑足球俱乐部市场营销董事鲁文·卡斯帕的媒体对话。围绕中国市场变化、亚洲行的长期价值、青训合作、本土化产品和球迷消费等话题，卡斯帕分享了拜仁的观察与计划。以下为体育产业生态圈的对话实录。▍Q：您在拜仁慕尼黑和斯图加特都参与过中国市场及青少年足球项目。对于德甲俱乐部而言，青训合作如何摆脱短期交流活动的模式，形成更持续的人才培养和商业合作机制？A：早在2016年，中德双方就签署合作协议，共同推进足球基础设施建设、教练培训和青少年人才培养。此后，我们围绕教练培养、球员选拔和长期训练体系开展了多种尝试。当时，拜仁与中国教育部合作，在深圳、青岛和太原设立足球学校。目前仍在持续运营、发展较为成熟的项目，是位于苏州太仓的拜仁双心太仓足球学校。项目从基层训练起步，由拜仁教练团队长期参与球员培养，目前球队已经能够参加江苏省较高水平的赛事。短期培训可以带来一定价值，但很难成为青训合作的主要方向。人才培养需要明确的长期战略，也需要合作各方持续执行同一套理念，避免频繁调整项目目标。合作对象可以有所不同，但只有保持长期投入，才有机会取得稳定成果。中国市场体量很大，推动足球发展也需要德甲俱乐部、其他欧洲俱乐部和中国足球从业者共同参与。拜仁希望继续发挥外部支持者的作用，把训练经验、教练资源和人才培养体系带到中国，并与本地合作伙伴建立长期关系。

三 | 德国足球过去已经在中国留下了一些具体成果。中国男足国家队主教练邵佳一曾长期效力德国联赛；曾在拜仁任职的马永明目前担任北京国安体育总经理；刘邵子洋由拜仁发掘并赴欧洲接受培养，如今效力北京国安；谢初筠也曾通过斯图加特的项目获得赴德国发展的机会。这些案例说明，青训合作需要持续发现人才、提供高水平训练环境，并为球员建立长期发展路径。

四 | 我们始终相信中国足球的发展潜力，也会继续投入。

五 | 经过足够长的积累，项目成果会逐步显现，目前已经能够看到一些积极变化。▍Q：中国市场拥有大量欧洲足球球迷，但俱乐部官方商品和付费服务的消费转化仍有提升空间。拜仁如何看待中国球迷的付费能力，未来是否会推出更有针对性的产品和服务？A：对于拜仁而言，中国球迷首先是俱乐部的球迷，我们不会只把他们视为客户或消费者。我在中国工作期间，经常收到有关本土化周边和市场定制产品的询问。中国球迷对这类产品有明确需求，拜仁过去也推出过相关尝试，未来还会继续根据本地市场和球迷反馈开发产品。此次香港夏季行期间，拜仁将推出专属周边，其中包括一款与香港本地艺术家兼设计师合作完成的限定球衣。这款球衣只在本次夏季行期间发售。这类本土合作体现了拜仁对中国市场的长期投入。

六 | 俱乐部会根据不同地区的文化特点和球迷需求，适时推出具有当地特色的商品和内容，为中国球迷提供更具针对性的体验。